![]() ![]() What has worked for me: Sell the trip wire. ![]() Selling higher ticket retainer services isn't’ as simple as putting them through a series of pages and upsells in one go - or at least I haven’t figured that out. And if it is, it’s probably a shit one.)įor digital marketing services, my best funnel is offering a simple “trip wire” (as Russel puts it) and then getting people into the funnel that way. (And remember, a product or service is NOT an offer. I’ll talk about a “trip wire offer” in this, but dive deep into what an offer is as well - it is important and will really make you shine. I struggled with selling digital marketing until I discovered a no-brainer offer that rapidly brought in new business.Īlso, understanding the idea of an “offer” is also something that will make you stand out against your peers/competitors and crush them. When it comes to selling high ticket services, crafting a “no-brain offer” - makes sales super easy. In my opinion copywriting is the most important aspect of funnels. The only book I'd add on top of his two to get you going - and don't read it until after Dan's book - would be Kick-a$$ Secrets of a Marketing Rebel by John Carlton. ![]() Like suggested - Dan Kenndy and Russel Brunson are both excellent sources here. Need a break from my work so going to rant here… hope this is helpful for you. I am decent at finding chinks and solutions in marketing strategies (7 years in marketing with multiple industries), I just want to improve my ability to present those ideas in a captivating manner (previous companies i have been employed at had sales teams who onboard the client and then send the through to me).Īlso if there is information about pricing strategies that would be amazing too. So far i have only worked with businesses that are not very tech savvy or digitally active so it was quite easy, but i want to take a step to the big dogs. I need to learn how to open and close effectively, as well as transition them from website to digital marketing services. I have built 4 websites so far, all through word of mouth and friends of friends. I have been working in digital marketing for 7 years, learnt how to build websites in the past 6 months and I want to be prepared for my next steps. Can anyone point me to the best resources they have relating to sales, sales funnels, opening and closing. ![]()
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